What started out as a simple tee shirt worn by Pro riders to show support and solidarity for Stephen Murray has developed into something much greater. Two words that have helped unite the action sports community and now inspire people across the globe from all walks of life.

From the first original tee shirt a growing range of clothing, bike parts and accessories has been developed.

These two powerful words deliver a simple message... At some point in our lives each and everyone of us will need to "Stay Strong" for family, friends or just our own "State of Mind."